I build digital businesses.
Code to Business. Business to Code.
I'm Bogdan Dogaru. Co-founder and CTO of Vevol Media. Fractional CTO for a small number of brands. A decade in the UK took me from startups to scale-ups and corporations, then into business. Today I lead technology at the agency, build my own products, and sit on your side of the table when the technical calls matter.
Brands and proof.
Before the offer: who I have worked with, and what holds up under Shopify's own review.
Brands I have worked with:
- Addison Lee
- Aviva
- MyGeisha
- Blackstone Publishing
- French Revolution
- Carl Scarpa
and 110+ more through Vevol Media.
Shopify, completed.
- Official theme (Noblesse).
- Public apps (Company Form).
- Custom apps.
- Stores at every scale.
- 110+ clients served through Vevol Media.
Fractional CTO
A senior technical seat on your side of the table.
Most growing ecommerce brands already have developers, agencies, maybe an in-house marketer. What they lack is the senior person who decides what is worth building, what to kill, and what it should cost. That is the seat I take.
What I own
- The technical roadmap, ranked by impact.
- Vendor and tool decisions.
- The "is this worth building" filter before anything ships.
- Translation between business and dev.
- Proving impact with data.
What I do not own
- Day-to-day ticket delivery.
- Marketing strategy.
- Your business decisions. I challenge them; I do not override them.
Who it is for
- Primarily established ecommerce and digital businesses (7 figures and up).
- Also startups and smaller shops when the fit is right and the ambition is real.
If something is better done by another vendor, by your team, by AI, or not at all, I will tell you.
Ready to talk? Use the form at the bottom of this page.
Where I come from.
From first websites at fourteen to a fractional CTO seat in 2026. Built in the UK, applied everywhere.
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First websites in Dreamweaver. Hooked for good.
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Frontend developer, UK startups.
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Full stack developer, scale-ups.
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Scrum Master, Aviva, London. Code meets process at corporate scale.
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Co-founded Vevol Media with Dan Nistor. Tech Lead first, then CTO.
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Noblesse passes Shopify's official review, live on the Theme Store.
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Back home: Iasi, Romania. Global work, local roots.
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Company Form ships to the App Store. Politehnica Iasi digital side signed.
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The biggest Shopify meetup in CEE (through Vevol Media). YllyOS in build. The fractional CTO seat opens.
What I have built.
Agency, products, community. The work that proves the seat.
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Vevol Media
Co-founder & CTO, 2018-presentShopify development and growth agency. 110+ clients across RO, UK, Ireland and North America, built with a team I helped assemble.
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Noblesse
Official Shopify theme, through Vevol MediaLed the product line through Shopify's official review. Live on the Shopify Theme Store.
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Company Form
Public Shopify app, June 2025Public Shopify app, built and launched through Vevol Media, June 2025: Romanian CUI validation in checkout.
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YllyOS
In buildThe internal operating system I am building for Vevol Media: delivery data, budgets, AI-assisted planning.
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FC Politehnica Iasi official store
Built & operatedRelaunched the club's ecommerce on Shopify. A live case of community-driven DTC.
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gradinitaiasi.ro
FounderLocal directory for kindergartens in Iasi. First brick of a local digital assets portfolio.
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Community
Shopify events & local sceneInvolved in the Shopify events Vevol Media organizes across CEE, including the region's biggest meetup (2026), and in the local builder scene in Iasi.
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BlueHub
Politehnica Iasi communityOpen volunteer hub around Politehnica Iasi: students, fans and professionals building content, digital presence and community projects for the club and the city.
How the work actually runs.
Four principles. The same ones I use in the agency, in products, and in a fractional CTO seat.
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Clarity over chaos.
Before code, before contracts: what are we actually trying to move? Fuzzy work gets expensive fast.
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Results, not hours.
Hours measure activity. I care whether your number moved, and I will tell you when the honest answer is "do not build this."
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Systems before scale.
AI and teams both multiply whatever you point them at. I build the system first, then add the engine.
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Keep it simple.
"Sometimes you don't need ten thousands of lines of code to fix one issue. You just need to be smart."
From the podcast Ecommerce Coffee Break #288.
Notes from the field.
Real posts on ecommerce, shipping, and digital businesses, published on LinkedIn:
Fired at 22 for building a spreadsheet
I was 22, working hotel reception. On my own time I built a spreadsheet that did in seconds what took hours every week. To me it was obviously better. To them it was a threat. Turning manual chaos into systems became the career.
Shopify Meetup CEE 2026
We are not event planners. We are devs, PMs and Shopify specialists who pulled off a regional meetup because nobody else was doing it. And it turned out better than most professional conferences I have been to.
Technical debt, made visible
A client's Shopify site crawled at 6+ seconds LCP. We hunted down a rogue Liquid loop running on every page. Quick fix, instant results: LCP around 1.6s. Tech debt is invisible until it is eating your conversion rate.
Computers, business, football
Three things have shaped my life since childhood. At 34, I signed the contract to take charge of the digital side of Politehnica Iasi: rebuilding the club's online presence and shop. Naturally, on Shopify.
Common questions, straight answers.
Who is Bogdan Dogaru?
Bogdan Dogaru is a fractional CTO and entrepreneur based in Iasi, Romania. After a decade in the UK, from frontend developer in startups to full stack developer in scale-ups and Scrum Master at Aviva in London, he co-founded Vevol Media in 2018 with Dan Nistor. He leads technology there as CTO, builds his own products, and takes a small number of fractional CTO seats with brands that need a senior technical partner.
What is a fractional CTO with Bogdan?
A senior technical seat on your side of the table: platform choices, build versus buy, integration architecture, honest reviews of agency work, and the decisions that compound for years. Not a full-time hire and not another vendor chasing hours. If something is better done by another vendor, by your team, by AI, or not at all, he will tell you.
What is Vevol Media?
Vevol Media is a Shopify development and growth agency co-founded in 2018 by Bogdan Dogaru and Dan Nistor. The Vevol Media team has served 110+ clients across Romania, the UK, Ireland and North America, covering migrations, custom builds, Plus checkouts and integration architecture.
Does Bogdan work with businesses outside Romania?
Yes. Bogdan Dogaru is based in Iasi, Romania, and works remotely with clients abroad: the Vevol Media team he co-founded has delivered projects across Romania, the UK, Ireland and North America. After a decade in the UK, English has been his working language for over ten years.
How can I work with Bogdan?
The simplest way is the contact form on this page: tell Bogdan Dogaru what you are building and he replies within 24 hours. You can also email b@dogaru.xyz.
What is Bogdan's experience with Shopify?
Bogdan Dogaru has worked on Shopify since co-founding Vevol Media in 2018: official theme Noblesse on the Theme Store, public app Company Form, custom apps, and stores at every scale. Through Vevol Media the team has served 110+ clients. He also rebuilt the official FC Politehnica Iasi store on Shopify.
Tell me what you're building.
A fractional CTO seat, a migration, a product idea, a store that should sell more. Write it plainly and I reply within 24 hours.
Or email me directly: b@dogaru.xyz